As we step into the new year, it's the perfect time for entrepreneurs to set impactful and realistic resolutions. Two successful entrepreneurs, both close to TFP, took massive steps forward in 2023 by diligently establishing and executing on their goals. Read on to see how Evan and Olivia crushed their 2023 New Year’s goal through clarity, discipline and sticking to their plan…
Evan, East Coast YouTuber: Wanting to Expand His Reach
Evan's YouTube channel had been growing steadily, but he wanted to reach bigger milestones in 2023. He resolved to double his subscriber count and branch into new content areas. His plan included investing in better filming and recording equipment and learning more advanced editing and sound skills. The challenge? Balancing content creation with the need to engage more on social media platforms for broader reach.
Olivia, Digital Marketing Expert in Seattle, WA: Streamlining for Efficiency
Olivia has made a name for herself up and down the West Coast’s competitive digital marketing space. Her resolution was to streamline her client portfolio, focusing on long-term, high-value clients rather than short-term projects that felt like low-hanging fruit. This decision meant a temporary dip in revenue, but Olivia was confident it would lead to more sustainable growth and a greater ROI on her time. She identified a need to delegate more responsibilities to her team in order to free up more time for strategic planning.
Identify Priorities. Create a Roadmap.
Before the end of first week in January, Evan had created a Road Map and was executing on its vision: he scouted for new filming locations and enrolled in a free online course to hone editing skills. Olivia, conducted a thorough review of her client list and prepared her team for increased responsibilities with training sessions.
Staying the Course
Evan and Olivia both had (and still have) strong self-awareness. They knew – like all of us – it’s easy to be excited by a goal on Jan 7 but totally burnt out by Valentine’s Day. Evan knew his goal was ambitious and required consistent effort, so he prepared for late nights and learning curves by blocking out time each week on his calendar to recharge and avoid burnout. Olivia knew she’d freak out over the dip in revenue. She coped by revamping her budget and mentally prepared for belt-tightening.
Celebrating the Wins
Evan stayed the course and realized his goal shortly into Q3 when he hit his coveted subscriber number. To celebrate, he hosted a special live stream to celebrate with his followers and his team. For Olivia, success was simply a more manageable workload and quality time spent on client strategy. She celebrated with a team outing to recognize everyone's hard work and adaptability.
Business resolutions - just like our personal New Year’s Resolutions often involve navigating complexities and finding balance. Evan and Olivia’s goals highlighted the importance of evolving with your business and the need to be organized, disciplined, and clear-headed in your pursuit of reaching goals.
Part of the Planning that TFP remains ever-focused on is collaborating with our business-owner clients to identify goals and help execute on them: it's about making practical, strategic decisions that propel both personal growth and business success.
As we move forward into the new year, let’s raise a glass to allow these stories inspire us to set our own resolutions with a blend of ambition and pragmatism. May we all find the determination to achieve our goals, the flexibility to adapt as needed, and the resilience to overcome the hurdles that come our way. Here's to a year of strategic growth, personal development, and continued success in all our entrepreneurial endeavors!
Success in the new year starts with clear, actionable goals and the resilience to stay the course. Evan and Olivia’s triumphs teach us the value of strategic planning and focused effort. Whether it's enhancing your skills or optimizing your business operations, the key is to set realistic objectives and diligently work towards them.
Ready to unlock your potential and soar to new heights in 2024? TFP is here to guide you every step of the way. Don’t wait to make your business dreams a reality. Reach out to TFP now and let’s make this year your most successful yet!